LEGO, the Danish toy giant, has begun production of a range of sustainable pieces made from plant-based plastic sourced from sugarcane.
The new ‘botanical’ elements will come in varieties including leaves, bushes and trees.
“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
“We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials.”
The move is part of the LEGO Group’s commitment to use sustainable materials in core products and packaging by 2030.
The new elements are made from polyethylene, which is a soft, durable and flexible plastic, and while they are based on sugar-cane material, they are technically identical to those produced using conventional plastic.
They have been tested to ensure the plant-based plastic meets the high standards for quality and safety that the LEGO Group has, and consumers expect from LEGO products.