A new collaborative initiative unveiled in The Government’s 25 Year Environment Plan aims to help turn the tide on the UK’s growing issue of plastic waste.
The ambitious UK initiative will involve collaborative action and commitment by businesses, industry, governments, local authorities, NGOs, media and society at large, to re-define what is possible and create a plastic system that works – a circular economy where plastic is valued and never becomes waste.
The initial focus will be on plastic packaging and will aim to eliminate unnecessary and problematic single-use plastic packaging and make sure all plastic packaging is reusable, recyclable or compostable.
It also aims to significantly increase the collection and recycling of plastic packaging and increase the recycled content in plastic packaging to drive demand for recycled material.
A key part of the plan is to impassion and enable citizens to play their part in reducing plastic packaging waste and litter.
The holistic initiative is currently in development by sustainable production and consumption experts WRAP, and is a joint partnership with the Ellen MacArthur Foundation.
It will be the first of a network of national implementation initiatives of the New Plastics Economy in several countries around the world, complementing the Ellen MacArthur Foundation’s global initiative.
Marcus Gover, CEO at WRAP, said: “So far the solutions to plastic waste have been piecemeal. I am pleased to be leading this holistic initiative which will transform the UK’s plastics system.
“Working with the Ellen MacArthur Foundation, we will bring together every ‘body, business and organisation’ involved in the life-cycle of plastics to make the move from a throw away culture to one where resources are used over and over again.”